3 Skills Every Network Marketer Needs

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Network Marketing is a little like baseball. In baseball if you can catch, throw, and hit then you can
make millions of dollars every year. Network marketing has its own fundamentals that, when mastered, will pay you very well for the rest of your life. How are you doing with these 3 skills?

3 Basic Skills Every Network Marketer Needs

1) Skill ONE - The Ability To Create New Prospects – Every growing business needs new customers.
If you’re not personally bringing new people into your business, then you’re probably not going to get very far. The three places most network marketers get prospects are their warm market (people they know), the cold market (buying leads for a company that does advertising), or some creative way of doing your own marketing to create leads. The last method could include blogging, article marketing, newspaper ads, press releases or a million other things.

2) Skill TWO – The Ability To Close Prospects – This is basically any way you have to getting the person to make a decision and get started. It can be done for you by getting your upline on the phone with your prospect with a 3-way call.

It can be done by yourself by simply asking people if they are ready to get started. Or a third way to close is to have your system do it for you. If you’re doing online marketing to generate prospects, your system can educate and pre-sell your prospect for you. A system like that can make it so you’re just taking their order and asking if they’d like to supersize it.

3) Skill THREE – The Ability to Help Your Team – You need a simple way help your team be successful. Personally, I recommend that you organize people into groups of about 6. This team will become a small community of like-minded people.

You don’t have to be a superstar to lead a small group, you just need a desire to help people, and the ability to create a healthy environment. The team will discuss problems and brainstorm for solutions. A small group like this helps people
become successful, and the best part is you’ll probably become like a family. It’s really where network marketing is at it’s best.

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RSS Marketing resources

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Information and Resources on RSS Marketing

Weblogs.com

This is the number one directory for blogs. They do regular updates of their list of blogs that have new content. A good publishing systems will automatically notify (ping) weblogs.com every time you add new content to your newsletter .

Pingo-0-Matic

Ping-o-matic is a super weblogs.com. It pings about a dozen or so blog directories, including weblogs and My Yahoo. You should ping them about once a week at a minimum.

Google Rankings

Google is the best and most widely used search engine. It serves as a feeder for directories like Yahoo and MSN. Google ranks individual pages. This nifty online tool will tell you where your pages rank for specific key words you are targeting. This gives you the most accurate picture of how you stack up against your competition.

Ranking.com

Ranking.com ranks your site relative to all other sites on the Internet. They use criteria like unique visitors, links to your site, page views, etc ti determine where your site belongs in the pecking order. It's not perfect, but it will give you some idea of how you measure up to the compettion. BTW, a ranking of 100,000 or less is quite good.

Alexa

Alexa is nothing more than a popularity contest. Rankings.com does a better job of ranking sites. Alexa rankings, IMHO, are meaningless and not relevant in the overall marketing picture, no matter what any search engine specialist says.

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Analyzing Website Traffic

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Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data. Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. Let's start by examining the most basic data - the average visitors to your site on a daily, weekly, and
monthly basis.

These figures are the most accurate measure of your website's activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

There is often a great misconception about what is commonly known as "hits" and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smallerthe number of visitors, the more a few anomalous visitors can distort the analysis. The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors.

One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors
can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page. As you can see, these statistics will reveal vital
information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In
the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the
wrong page.

After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even
better, fill out your contact form or make a purchase - the more valuable that keyword is.

However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your
visitor's needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

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