Search engine optimization is something that is constantly in flux.Many times a year search engine optimization will have changes made to it. There are multiple updates being released by Google with relation to their algorithm and this has an effect on the techniques being employed. The news optimization techniques came in with a bang gaining an immediate acceptance. It's clear to see that the future of Search Engine Optimization will continue to keep professionals guessing and on their toes.
What trends are likely to dominate SEO in 2015? Some of the trends of 2014 are likely to continue to evolve, leading to better marketing practices and website optimization.
Mobile optimization is going to become increasingly important.
Those companies that still haven't updated their website to be optimized for mobile browsing stand to lose out on all the amazing opportunities in improving their positioning on the search engine results pages.
Online shopping is much more prevalent in society than a year ago, and the latest statistics show that four in five customers in the US use a smartphone. In 2014, more people used mobile browsers to surf the internet than traditional desktop computers for the first time. Mobile devices are only becoming more popular and this trend will likely continue to grow for years to come. Therefore, 2015 is expected to witness the mobile platform rule the market.
The key to successful optimization for mobile devices relies on getting the fastest possible response times for pages being accessed via mobile device. Sometimes optimization processes overlook the importance of the visitor's experience. This is devastating when it comes to mobile optimization; site users need to have a useful and trouble-free experience every time they visit.
Keywords Not As Important Anymore
Keywords have in the past ensured the success of online content writing. However, this is no longer true.
The establishment of an online reputation and high quality content are going to become the most important factors. Another thing that has changed is that keyword density is no longer an important factor. Today it is more about the quality and length of the text than about the keywords.
Customers now want to build relationships with brands and websites. Providing valuable content is perhaps one of the most effective strategies in achieving that goal. By provide unique, creative, and useful information, a website is more likely to build relationships with its visitors. Search engines will begin to take into account how long a user spends exploring or using a website.
Multimedia Content Is On The Increase
Having a well-written article still works, but engagement can further be increased through the use of multimedia.
People nowadays simply cannot focus for longer periods of time anymore. This is one of the reasons that small video clips, slide shows and info graphics have become important.
Multimedia content is the new method of boosting engagement. The potential of such content going viral is considerably higher. Sharing through social networks is how videos often grow in popularity. The SEO strategy will be positively affected when the link is liked and shraed by more people.
As a marketing and SEO expert, making multimedia content an important part of your SEO campaign should be one of your priorities for 2015. Attention given to multimedia efforts will pay for itself in terms of better rankings and more traffic.
Instead of being based in keyword-stuffed articles, SEO has become an organic process which is focused on quality content and user experience. It's the websites that users enjoy and want to spend more time on that are going to experience big success in the coming year. The total number of people looking for information online is only going to keep expanding over time. By being conscious and sensitive to their needs while keeping up to date on the latest practices in the SEO field, one will build a solid online presence that will keep their audience satisfied.
